All about Sales and Business Development Jobs

Sales and Business development are key areas of commercial activity. Their common aims include customer facing activities to attract new customers, generating leads and pitch. Business development is a broader field and includes not just external contacts with potential clients, but also more reflective roles of information analysis, identification of new opportunities as well as their pursuit with operational management creating new business models and finding new, or augmenting products and services.

The Institute of Sales and Marketing Management is the professional body for salespeople, offering qualifications in sales, marketing and management, information, organisational guidance, standards and awards.

The Institute of Commercial Management - the professional body for business development managers provides information, examinations and accreditation. Entry level certifications are A-Level equivalent. There are also programmes at graduate and post-graduate levels.

These roles are about boosting business for organisations, increasing profitability and liaising between key people. Skills associated with engineering business change are valued: good communication and negotiation skills; dedication and leadership. Financial and budgetary implications need to be clearly understood and are part of the makeup of people in these roles.

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